Google Ads Update to Target Impression Share to increase brand awareness.

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Google Ads announced a new Smart Bidding Strategy Known as target impression share. If you are a Google ads Expert or SEO Expert and looking for the maximize reach for your paid search campaign than must read about this update.

What is target impression share bidding?
Target Impression Share Bidding Strategy is a smart bidding strategy in that automatically set bids according to the goal of your ad on the absolute top of the page,
It shows your ad on the top of the page or anywhere on the page of Google search results. It is designed to maximize, well, your share of search ad impressions against the competition.

How target impression share bidding works?

Target Impression Share bidding Google’s system will automatically set bids to achieve the share goal and There are three options for the placement of Target Impression Share strategy, depending on where you want your ads to show: on the absolute top of the page, on the top of the page or anywhere on the page of Google search results. Google Ads automatically sets your bids to show your ad, based on your placement settings.

Bid limits

The Max. CPC bid limit is a cap on bids set by this bid strategy. It’s important not to set this limit too low. Otherwise it can restrict the bids set by the strategy and prevent you from reaching your Impression Share goal.

Why you should care.

This is Google’s fourth Smart Bidding method (fifth if you include enhanced CPC) to automate the bidding process, and the first aimed primarily at reach and awareness.

Article Source: Google  & Search Engine Land